Launching your business career

LAUNCHING YOUR CAREER IN BUSINESS

Many people have ideas for a new business, and dream of a day when they might work for themselves. But for most people, this dream never materializes. And for the remaining intrepid entrepreneurs who start a business, there is no guarantee of success.

Many people have ideas for a new business, and dream of a day when they might work for themselves. But for most people, this dream never materializes. And for the remaining intrepid entrepreneurs who start a business, there is no guarantee of success. Let’s compare entrepreneurship to something not at all related: football. For every player who makes the school football team, very few will one day play at the collegiate or (even rarer) the pro level.

The same is true for entrepreneurs. While there are many who are theoretically capable of starting a successful business, few will actually create one which lasts, if at all. This is not to say that entrepreneurship is not a good path to follow. On the contrary, it can be one of the best decisions you ever make in your life. But everyone considering starting a business should ask himself or herself the following:

Do You Have a Basic, Sustainable Idea?

A good business needs to start as a functional, basic idea. Let’s say you want to start a baked goods company. First, you should be able to make, package, and ship a great cookie. If you can create a cookie that could, theoretically, sustain your business indefinitely, then your idea is a good one. From the cookie foundation, you can build into other baked goods, expanding your business model. But you’ve started from a solid platform. Many businesses do not start from a sustainable model, and it’s challenging for them to grow from that point.

Do You Have a Unique Business Idea?

 For a business to succeed, it must either offer something that other businesses do not, or it must conduct its business in a way that exceeds others’ professionalism. Businesses that are redundant do not do well. However, you may have a conventional idea that is not represented by any other local business. Take the average delivery pizza place, for example. It’s not that there aren’t thousands of other ones. But if your pizza place opens in an area that doesn’t have competition, your conventional restaurant will have a corner on the market.

The same is true for entrepreneurs. While there are many who are theoretically capable of starting a successful business, few will actually create one which lasts, if at all. This is not to say that entrepreneurship is not a good path to follow.

Do You Understand the Tools of Your Industry?

Whether or not you’ve been to business school, you should understand how people in your business are conducting business today, not 2 or 5 or 10 years ago. Today, many new technologies exist that are continually revolutionizing industries. These revolutions happen in cycles measured in months, not years or decades. So pay attention.

Many new business owners underestimate the time it will take to make a profit. Some spend most of their capital on renting commercial space, hiring employees, and buying office furniture. Realize that it will take some time for your business to get in the black. Think long-term investment rather than instant gratification.

There are many other questions that one should ask oneself before starting a business, but these are three of the most fundamental. From here, it should be easy to see what other considerations must be made before starting a (successful) small business.